KI, CHUNG-WHA (CHLOE)
Dr. Ki's
Teaching Philosophy
At the heart of my teaching philosophy lies a commitment to engaging and inspiring students to exceed their own expectations. I deeply believe in the transformative power of education and the crucial role we educators play in shaping students' lives and careers for the better.

Undergraduate Subjects Taught
​​The Hong Kong Polytechnic University, Hong Kong
ITC4058 Fashion Brand Management (2019/20-ongoing)
** 2021/22 SFQ: 4.4/5.0

​The Hong Kong Polytechnic University, Hong Kong
ITC3224 Business Development of Luxury Accessories and Lifestyle Products (2018/19-ongoing)
** 2018/19 SFQ: 4.7/5.0
** 2022/23 SFQ: 4.8/5.0

​​The Hong Kong Polytechnic University, Hong Kong
ITC3991 Fashion Consumer Behaviour (2018/19)
ITC2019 Management Principles in the Fashion Business (2018/19)

​Korea University, Korea
HEED337 Structure of Fashion Industries (Spring 2017)

Student Advising
Chief supervisor
Bae, Minkyeong | BA Student of URIS (2023/24-)
Wang, Jiayu | MPhil Student (From Jan 2023/24-)
Xue, Sophie | PhD Student (For May 2023/24 entry)

Invited Speakers
Nov 22, 2023
Exploring the Potential of Generative AI in Fashion Metaverse Research, Sungkyunkwan University, Korea
Jan 18, 2023
AI in fashion marketing research: Going beyond the hype to determine the impact of the AI-integrated Fashion Metaverse (AI-FaMe), Seoul National University, Korea
Jan 7, 2022
Online teaching and learning during the pandemic: What have we learned?, PolyU's Excellent Teachers on Teaching Excellence (ETTE) Symposium 2022, Virtual
Jan 28, 2021
How to conduct a systematic literature review, Korea University, Korea
Oct 2, 2020
Towards circular fashion: How fashion can be truly sustainable by embracing a circular economy, Korea University, Korea
Jul 11, 2017
Digital technology: The convergence of fashion and technology to empower consumer experiences, Hanyang University, Korea
Jul 01, 2017
Future consumer experience with digital technology, Chungnam National University, Korea
Apr 02, 2015
i-branding, University of Tennessee, Knoxville, US
Feb 26, 2015
Sustainable consumption, University of Tennessee, Knoxville, US
Nov 21, 2013
Luxury brands: Their history & marketing strategies, University of Tennessee, Knoxville, US
Oct 22, 2013
Fast fashion: Its trend and winning strategies, University of Tennessee, Knoxville, US