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News and Events

PolyU Educators’ Good Teaching Practice Showcase by EDC - "Equipping Students with Metaverse and Generative AI for Career Success."

From pixels to reality, our digital avatars have jumped off the screen and come to life as tangible figures. Visit PolyU STORE to say "Hi" to our physical versions! :)

AI in Fashion: Dr. Ki was honored to deliver a special lecture discussing the transformative role of AI in revolutionizing the fashion supply chain at SKKU

The ai-FaMe research team is keep expanding and growing! A warm welcome to our new members, Shuqin and Jun!

Excited to announce the launch of the first "PolyU x SNU ai-FaMe Virtual Exhibition." Visit our website and YouTube channel to explore the exhibition

SFT alumna Natalie Jim has created a 3D avatar—SFT's very first digital face and NFT—now officially minted on OpenSea!

The award presentation for the ai-FaMe STORE's Avatar Design Contest took place on May 10th. Congratulations to the three talented winners from SFT!

Are you a virtual human? You look incredibly realistic! Dr. Ki's 'Virtual Influencer Marketing' research-using StyleGAN-has been published in JBR

Come and experience the immersive 360-degree rotatable view of our virtual 'ai-FaMe showroom,' crafted by the ai-FaMe research group!

Enjoy reading "Is livestream shopping (LSS) conceptually new? A comparative literature review of LSS and TV home shopping research" published in JBR

SFT outstanding student project showcase: GFM students leverage Generative AI to shape ALAÏA’s strategic future. Watch the curated presentation video!

SNU x PolyU joint webinar "AI & Metaverse x Fashion: Fashion in Hybrid Reality" with Mr. Andy Ku, Co-Founder and CEO of ALTAVA and winner of the LVMH Innovation Award!

Two GFM students hired! Delighted to host the LVMH Fashion Group's Recruitment Talk at PolyU SFT, which successfully led to students' job placements within the LVMH Group

Congrats Dr. Choi! Delighted to share that our SFT postdoctoral fellow, Dr. Woojin Choi, has won the Best Paper Award for oral presentation from 2024 KSCT

The ai-FaMe team is excited to introduce the "Avatar Naming Contest"—an exclusive opportunity to name SFT's first avatars!

Dr. Ki has been appointed as an Associate Editor for the Journal of Consumer Marketing (ABDC: A). We warmly invite submissions to JCM!

The ai-FaMe team has recreated PolyU's physical STORE in the 3D realm of the metaverse. Dive into this virtual experience and explore what is happening at the STORE!

Thank you Vivienne Westwood for welcoming our fashion brand management (SFT413B) students to your store and café in Causeway Bay

Honored to assume the role as an editorial review board member for Marketing Intelligence & Planning (MIP; SSCI; IF=4.4). We warmly invite submissions to MIP!

GFM's Luxury Fashion Brand Mgt. (SFT513) class concluded with students integrating 'Generative AI and the metaverse' into their group projects!

Honored to be part of the new editorial team for the Journal of Internet Commerce (SSCI; IF 4; ABDC B). We look forward to receiving your submissions!

Dr. Ki and Dr. Woojin Choi were invited to deliver a special lecture titled 'AI x Fashion Retail and Marketing Research' at a research seminar held at SKKU

Tradition Meets Tech – The ai-FaMe team successfully digitized the rich cultural heritage of Chinese Fashion into NFT Art by adorning ai-FaMe's avatars

Gucci Luxury Job Concert— Explored the Gucci universe and gained valuable insights from the inspiring insiders. Thank you for having our SFT's GFM students!

Discover our latest research publication on Metaverse Fashion, focusing on 3 core elements: online shared 3D space, digital avatar, and branded digital fashion

Celebrating a successful half-year closure with the team by sharing research progress in a seminar and enjoying a lunch gathering

PolyU Excellent Teacher Interview - "Empowering Tomorrow's Fashion Innovators: Equipping Students with Metaverse and Generative AI for Career Success"

New Year Team Gathering - Delighted to warmly welcome a group of intelligent women to our team! Happy New Year to you all!

Our recent research published in JRCS - Explore how the purchase of secondhand luxury fashion goods is viewed as a 'wise' consumer choice

Dr. Ki was invited to share her insights on leveraging generative AI in digital fashion marketing research by Sungkyunkwan University, Korea

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