Our recent research published in JRCS - Explore how the purchase of secondhand luxury fashion goods is viewed as a 'wise' consumer choice

We are pleased to share the publication of our research article titled "Wise consumer choices in online secondhand luxury (OSHL) shopping: An integrated model of motivations, attitudes, and purchase intentions for OSHL as wise, conspicuous, and sustainable consumption" in the esteemed Journal of Retailing and Consumer Services (JRCS).

Our study offers valuable insights into the motivations, attitudes, and purchase intentions of consumers in the realm of online secondhand luxury (OSHL) shopping. We invite you to enjoy reading our research and gain a deeper understanding of how OSHL consumption can be perceived as wise, as well as conspicuous and sustainable consumption.

Ki, C., Li, C., #Chenn, A., #Chong, S., & Cho, E. (2024). Wise consumer choices in online secondhand luxury (OSHL) shopping: An integrated model of motivations, attitudes, and purchase intentions for OSHL as wise, conspicuous, and sustainable consumption. Journal of Retailing and Consumer Services, 76, 1-19, Article 103571. https://doi.org/10.1016/j.jretconser.2023.103571