2023 GFM Workshop in Seoul (SFT5052) has come to a successful close with '5 news coverage,' thanks to our esteemed partners - Hermes, Gucci, Weber Shandwick Korea and more

25 September 2023

The SFT's MA program, “Global Fashion Management (GFM),” recently concluded a highly successful study tour titled "SFT5052 International Study Tours and Workshops To Seoul, Korea," which took place from September 18 to 22, 2023. This tour provided students with a comprehensive insight into various aspects of the fashion value chain in Korea, including design, retail, marketing, culture, and luxury.

Under the guidance of Dr. Chloe Ki and Ms. Sophia Xiao, GFM students had the unique opportunity to embark on exclusive tours and receive expert insights from some of the most prestigious fashion brands and retail establishments in the industry. These included PARTsPARTs, Hermes, Cartier, Gucci Korea, and The Hyundai Seoul. Furthermore, the students benefited from expert sharings, including one by the creative director of BESFXXK, who discussed the use of generative AI in design, and gained insights into recent digital PR trends from Weber Shandick Korea. Additionally, the students participated in research seminars hosted by esteemed academic institutions such as Yonsei University and Ewha Womans University.

This study tour garnered significant attention from Korean news and media outlets, serving as a platform to promote our GFM program and highlight the outstanding achievements of our students. For more in-depth information, we invite you to explore the links below to access related news articles and Instagram posts.

Media Exposure (5 articles):