Dr. Ki and Ms. Szeman Chong's influencer marketing research was featured as one of the Most Downloaded Articles from JRCS

Dr. Ki’s research entitled “Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs” has long been featured as one of the Most Downloaded Articles in the last 90 days from Journal of Retailing and Consumer Services (JRCS) from September 2021 to July 2022.

JRCS is an international and interdisciplinary forum for research, covering the field related to Marketing (Q1) with the journal impact score of 7.135.