Hyundai Department Store Duty Free collaborates with the SFT team, Professor Christina Wong, Dr. Magnum Lam, and Dr. Chloe Ki

Hyundai Department Store Duty Free (HDDFS), a luxury brand-focused duty free retailer of the renowned Hyundai Department Store Group in South Korea, partners with Dr. Ki to explore travel retail dynamics.

With generous support of HDDFS, a research project titled “Investigating the duty-free shopping market: Analyzing current policies, competitive landscape, consumer insights, and market entry strategies in multinational area”  brings together the collective expertise of SFT scholars, featuring Dr. Chloe Ki, Dr. Magnum Lam, and Prof. Christina Wong, to delve deeply into the intricacies of the duty-free shopping market.