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KI, CHUNG-WHA (CHLOE)
News and Events
Honored to be part of the new editorial team for the Journal of Internet Commerce (SSCI; IF 4; ABDC B). We look forward to receiving your submissions!
Dr. Ki and Dr. Woojin Choi were invited to deliver a research seminar on 'AI x Fashion Retail and Marketing Research' at SungKyunKwan University
The ai-FaMe research team is keep expanding and growing! A warm welcome to our new members, Hebe and Jun!
Excited to announce the launch of the first "PolyU x SNU ai-FaMe Virtual Exhibition." Visit our website and YouTube channel to explore the exhibition
SFT alumna Natalie Jim has created a 3D avatar—SFT's very first digital face and NFT—now officially minted on OpenSea!
The award presentation for the ai-FaMe STORE's Avatar Design Contest took place on May 10th. Congratulations to the three talented winners from SFT!
Are you a virtual human? You look incredibly realistic! Dr. Ki's 'Virtual Influencer Marketing' research using Generative AI has just been published in JBR
Come and experience the immersive 360-degree rotatable view of our virtual 'ai-FaMe showroom,' crafted by the ai-FaMe research group!
Enjoy reading "Is livestream shopping (LSS) conceptually new? A comparative literature review of LSS and TV home shopping research" published in JBR
The ai-FaMe Lab conducted a workshop on "Creating Digital Fashion Items and Retail Experiences in the Metaverse" for SFT's GFM students
Hyundai Department Store Duty Free collaborates with the SFT team, Professor Christina Wong, Dr. Magnum Lam, and Dr. Chloe Ki
Two of our SFT students, Minkyeong Bae and Jiyeong Ko, have been awarded the 2023 UN Millennium Fellowship under the guidance of Dr. Ki
2023 Fashion x AI International Symposium was hosted by the AiDLab, with amazing lineup of speakers. Felt grateful to be a part and meet the experts in AI!
Christian Dior Couture Hong Kong gave an exclusive tour to our PolyU SFT students at their Canton Road flagship boutique
The research team's livestream shopping review work, presented by Ms. Ashley Chenn, received the Best Conference Paper Award at the 2022 KSC spring conference
Dr. Ki was nominated to present at PolyU's ETTE Symposium 2022 about online teaching and learning during the COVID-19 pandemic
Cartier invited ITC students to their international conference “Cartier Art Dialogues”
From pixels to reality, our digital avatars have jumped off the screen and come to life as tangible figures. Visit PolyU STORE to say hi!
What a delight and honor to have the LVMH Fashion Group's Recruitment Talk at PolyU SFT!
Delighted to share that our SFT postdoctoral fellow, Dr. Woojin Choi, has won the Best Paper Award for oral presentation from KSCT
The ai-FaMe team is excited to introduce the "Avatar Naming Contest"—an exclusive opportunity to name SFT's first avatars!
Dr. Ki has been appointed as an Associate Editor for the Journal of Consumer Marketing (ABDC: A). We warmly invite submissions to JCM!
The ai-FaMe team has recreated PolyU's physical STORE in the 3D realm of the metaverse. Dive into this virtual experience and explore what is happening at the STORE!
Thank you Vivienne Westwood for welcoming our fashion brand management (SFT413B) students to your store and café in Causeway Bay
Honored to assume the role as an editorial review board member for Marketing Intelligence & Planning (MIP; SSCI; IF=4.4). We warmly invite submissions to MIP!
GFM's Luxury Fashion Brand Mgt. (SFT513) class concluded with students integrating 'Generative AI and the metaverse' into their group projects—proud of their achievements!
The ai-FaMe STORE Avatar Design Contest is Now Accepting Applications
Delighted to share the Fashion Metaverse (FaMe) Project showcase by our SFT students
Dr. Ki and her RA Szeman Chong's research has been recognized once again as one of the top cited articles in JRCS this year
Dr. Ki had the privilege of presenting her research at a seminar hosted by Seoul National University, Korea
Dr. Ki and her RA, Szeman Chong, had their research featured as both the Most Cited and Most Downloaded Articles from JRCS
More than just fleeting fame: AI-Integrated Fashion Metaverse Lab (ai-FaMe Lab) has officially launched its website. Visit us @ www.aifamelab.com
Wikipedia's "Influencer Marketing" page includes a citation to Dr. Ki's research, which was published in the journal Psychology and Marketing
Dr. Ki and Ms. Szeman Chong's influencer marketing research was featured as one of the Most Downloaded Articles from JRCS
SNU x PolyU Webinar - 'AI & Metaverse x Fashion: Fashion in Hybrid Reality' - with our honorable keynote speaker, Mr. Andy Ku, CEO of the leading fashion-tech company ALTAVA
Tradition Meets Tech – The ai-FaMe team successfully digitized the rich cultural heritage of Chinese Fashion into NFT Art by adorning ai-FaMe's avatars
Gucci Luxury Job Concert— Explored the Gucci universe and gained valuable insights from the inspiring insiders. Thank you for having our SFT's GFM students!
Discover the latest research on Metaverse Consumer Behavior, focusing on 3 core elements: online shared 3D space, digital avatar, and branded digital fashion
Celebrating a successful half-year closure with the team by sharing research progress in a seminar and enjoying a lunch gathering
PolyU Excellent Teacher Interview - "Empowering Tomorrow's Fashion Innovators: Equipping Students with Metaverse and Generative AI for Career Success"
New Year Team Gathering - Delighted to warmly welcome a group of intelligent women to our team! Happy New Year to you all!
Our recent research published in JRCS - Explore how the purchase of secondhand luxury fashion goods is viewed as a 'wise' consumer choice
Dr. Ki was invited to share her insights on leveraging generative AI in digital fashion marketing research by Sungkyunkwan University, Korea
2023 GFM Workshop in Seoul (SFT5052) has come to a successful close with '5 news coverage,' thanks to our esteemed partners - Hermes, Gucci, Weber Shandwick Korea and more
Our BA Student, Minkyeong Bae, awarded the 2023 URIS scholarship and research fund under the supervision of Dr. Ki
A Hong Kong based luxury retailer, Della’s support for Dr. Ki's expertise in luxury fashion and innovative metaverse research
Thank you KENZO Hong Kong for inviting our SFT students to your K11 MUSEA flagship store!
Dr. Ki's research published in Psychology & Marketing was recognized as one of the Top Downloaded Articles during 2019-2020
Interview with China Daily HK about influencer marketing "Driving a ‘human business"
Dr. Ki's circular fashion research receives 2021 CTRJ Award
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