KI, CHUNG-WHA (CHLOE)
All things work together for good
Romans 8:28
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Recent News
Dr. Ki's research was featured
as both the Most Downloaded and
Most Cited Articles published in JRCS
Latest Publication
"AI service robots in physical retail:
Can they reduce the intrusiveness of human retail assistants and prevent shoppers from leaving the store early?"
Highlights
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This study shows that interactions with HRAs in physical retail heighten consumers’ perceived intrusiveness.
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After establishing this premise, we further theorize and empirically validate a sequential stress appraisal–coping process.
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Specifically, we find the following pathway: retail assistant type (HRA/AIRA) → judgment → intrusiveness → early departure.
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Our results show that AIRAs offer a service advantage over HRAs by mitigating stress and reducing coping responses.
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We also identify two boundary conditions—smiling and goal clarity—that shape the strength of the proposed mediation process.
